Oct 22, 2010

Eventually, Starbucks announced it would not oppose Ethiopia’s trademark efforts

Well, look at this: "Eventually, Starbucks announced it would not oppose Ethiopia’s trademark efforts." How incredibly gracious of them. Ethiopia does need to create analogs of AOC, DOCG. An appellation system, which guarantees the geographic origin and the processing method of green coffee. It is not right that any roaster or retailer could claim these precious region names as their own. It's great to hear that this time all worked out for the better. Via Tactical IP