Maria Troy owns Sweet Maria's Coffee in Oakland with her husband, selling raw beans and home-roasting gear.
"For some Bay Area residents who really love their coffee, the best brew isn't found at a specialty shop but right in their own kitchen—after roasting the beans themselves."
If you haven't tried, you should. It does not need a lot of equipment, a pan or a popcorn roaster will do.
WSJ - Coffee Mavens' Perfect Roast Starts at Home